Illuminations and Insights
We shine a light on our partners, the work we've done across the country, and insights from our team members.
Three Strategies Ed Tech Communicators Should Make Before the Year Ends
Online and in face-to-face conversations, confusion and uncertainty are swirling around marketing strategy, and the ed tech sector is not immune. Amid anxiety and excitement over the latest wave of AI models, communications practitioners are wondering about two things: what they need to learn themselves and how to best support their organizations with messaging. How can communicators in the ed tech space best position their companies amid the noise? In this blog, Director of Brand & Communications Marlena Holden addresses this question by describing three areas that ed tech communicators should focus on for the rest of the year to build external trust in their company and strengthen their brand.
Five Things We Learned at SXSW EDU
From March 3 - 7, several Education Analytics’ staff had the opportunity to attend and present at SXSW EDU in Austin, TX. CEO Andrew Rice and EA Board President Richard Bowman (Chief Information and Strategy Officer at Albuquerque Public Schools) presented the session, “Data Interoperability & AI: Veggies Before Dessert.” Also in attendance at SXSW EDU was Development Strategist Ben Dederich, Director of Brand & Communications Marlena Holden, and Chief of Staff Libby Pier. In this blog, the group reflects on their time at SXSW EDU and highlights their key takeaways from the conference.